ICP & TAM Mapping

Define and Target Your True Market

Refine ICP and map TAM using AI, signals, and market data so GTM teams stay focused on the right customers.

Problem

Companies often miscalculate their TAM or define ICP too broadly. Without clarity, sellers waste cycles on low-value accounts, marketing spreads thin, and leadership lacks visibility into the real market opportunity.

Negative Impact

Diluted GTM focus because reps chase accounts outside of the real ICP
Pipeline wasted because low-fit accounts rarely convert to opportunities
Market coverage gaps because high-value segments are overlooked
Leadership blind to true opportunity because TAM numbers are inaccurate or inflated

Solution (Onesales)

Use signals and market intelligence to define the right ICP, then calculate and map TAM for precision coverage. Continuously match accounts and personas against your ICP so every rep knows who to target and why.

Positive Impact

Clear ICP definitions so sellers target only the accounts that fit
TAM visibility so leadership sees the true market size and opportunity
Efficient coverage because reps focus on high-value accounts and personas
More pipeline from fewer accounts because efforts are concentrated on fit buyers

How we do it?

Analyze – capture firmographic, technographic, and external market signals
Define – establish ICP criteria and buyer personas
Map – calculate TAM, segment markets, and validate coverage
Align – push ICP and TAM into GTM strategy so sellers and marketers focus together

Refine ICP and map TAM so reps know which accounts to prioritize and pipeline grows without wasted effort. CTA (Bottom) (H3) Book a Strategy Call.

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